Our Story
Welcome to Wyalife, your trusted source for premium fresh and sustainable seafood based in New Zealand. Founded and operated by Wyatt James Lee, our brand was built on one simple core belief: every seafood lover deserves to enjoy authentic, high-quality ocean produce that is fresh, traceable, and responsibly sourced.
New Zealand is renowned for its pristine marine environments, clean oceans, and strict fishery management standards — and we bring these natural advantages to every product we deliver. We partner with local certified fishermen and professional seafood suppliers across New Zealand, carefully selecting every batch of seafood to ensure it meets premium quality standards, from fresh fish, shellfish, and crustaceans to premium processed seafood products.
Our Mission
We are committed to bridging the gap between New Zealand’s pure ocean resources and global seafood enthusiasts. Unlike ordinary seafood retailers, we focus on every detail of product selection, preservation, and logistics. We adopt professional cold-chain storage and shipping solutions to lock in the original tenderness, flavor, and nutrition of fresh seafood, allowing customers worldwide to taste the pure and natural flavor of New Zealand ocean produce.
Our Core Values
Premium Quality First: We strictly screen all seafood sources, reject inferior products, and ensure every item is fresh, healthy, and compliant with international food safety standards.
Sustainable Sourcing: We adhere to eco-friendly fishing and harvesting principles, support sustainable marine development, and protect the balance of the marine ecosystem while delivering delicious seafood.
Customer-Centric Service: We focus on every customer’s shopping experience, provide professional pre-sales consultation and reliable after-sales support, and strive to create a reassuring and satisfying seafood shopping experience for every client.
At Wyalife, seafood is more than a product — it is a gift from the pure ocean. We will always stick to our original intention, deliver top-tier New Zealand seafood to global customers, and let everyone taste the authentic freshness of the Southern Ocean.